Mike's Hard Lemonade
Rebrand
Mike’s is known for its smooth, sweet taste, fun flavours, and a mean hangover. Let’s see if we can make it's design better.
Services
Logo Redesign
Packaging Design
Marketing Strategy
Advertising Campaign
Client
Mike's Hard Lemonade GBDA 202 Course Work
Project Team
Duo
Timeline
2.5 Months
September-November 2024
Step 1: Logos, Packaging and Graphics
Objective:
• Reposition Mike’s marketing approach to better reflect its true consumer base: Young adults and first-time drinkers. (Prioritize flavour, experience, and social connection)
• Create a brand identity that feels more fun, energetic, and authentic
Step 2: Promotional videos
Objectives:
• Reimagine Mike’s promotional content for social media platforms (Reels & TikTok)
• Leverage short-form storytelling to increase engagement and shareability
• Develop a 30-second commercial for TV that aligns with the refreshed brand identity
Step 3: Pitch it!
Objectives:
• Pitch a refreshed brand direction, creative strategy and business identity
• Create a visual deck that functions as both a standalone document and a live presentation tool (Clear, engaging, and easy to follow without narration)
