UW Recreation

Content creation

The University of Waterloo offers hundreds of programs and spaces to stay active and find balance but many students don't even know they exist.
Let’s change that and start promoting them!

Services

Photography/Filming

Video editing

Ideation

Social media strategy

Client

University of Waterloo

Project Team

4-6

Timeline

April 2024 - Present

+2K followers

in 9 months

+1289% interaction

90 days

3 viral posts

(500k+ views) in 4 months

See the account!

Step 1: Identify Problem Areas

Objective:

• @wloorec already had great content promoting their programs but they received little to no traction on posts

• Professionalism was seen throughout their content without a lot of relatable or trendy content

• Goal: Find balance between fun and informative

Step 2: Solution

Objectives:

• Do a weekly post focused on still fitting the brand but with a more relaxed and relatable feel that encourages interaction

• Track performance of posts more closely to determine how to maintain followers and connection with the student community


Step 3: Ideate. Create. Track. Repeat.

Objectives:

• Create and post content to the @wloorec page and track how it performs

• Stay on top of the latest trends and tie them back to informative content, while still keeping things fun and engaging.

Check out the account here!

Other Posts

Objectives:

• While our goal was to boost interactions, we also focused on maintaining a strong balance between engagement and information.
• Developed posts centred on community and informative content with the goal to tell the stories of warriors and stay true to our brand identity.