Flock
8 hours. 4 judges. 1 prompt. We were challenged to design a solution around the question: how can we help people care, connect, and thrive while empowering both individuals and communities? That challenge led us to Flock, a project that earned us 2nd place our of 10+ teams. Flock rethinks mentorship by keeping it short and simple. The app allows people to ask real questions and get thoughtful, bite-sized responses from professionals, lowering the barrier to mentorship while still creating genuine connection.
Year
2025
Client
UW Blueprint Designathon
Service
UX Design
Location
Waterloo
This project explores a refreshed take on Mike’s Hard Lemonade through a complete brand breakdown, including its target market, competitors, pain points, and existing strengths. Using Illustrator, I redesigned the logo and packaging and developed new ads and marketing concepts, reimagining the brand with bold, lively visuals while maintaining its playful energy.
