Mike's
This project explores a refreshed take on Mike’s Hard Lemonade through a complete brand breakdown, including its target market, competitors, pain points, and existing strengths. Using Illustrator, I redesigned the logo and packaging and developed new ads and marketing concepts, reimagining the brand with bold, lively visuals while maintaining its playful energy.
Year
2024
Client
Course work
Service
Marketing/Branding
Location
Stratford
What started as a class project to design an app for students grew into a deeper exploration of how students engage within university communities. Through research and user insights, we created Interlink, an event board that also serves as a networking space to help students meet new people. I later took the initiative to redesign the app to better reflect my own visual style and design preferences.
